Micromax, is the 12th largest handset manufacturer in the world
The Indian brand is reaching out to the global frontiers with innovative products that challenge the status quo that Innovation comes with a price. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies, Micromax has been able to differentiate itself from the competitors through innovation and design. We are present across 14 locations including Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil.
We understand the pulse of the consumer and hence constantly invest into strengthening the product portfolio though R&D and innovative marketing strategies. Our product portfolio embraces more than 60 models today, ranging from feature rich, dual-SIM phones to QWERTY, touch-enabled smart-feature phones and 3G Android Smartphone's. We also lay special focus on the products to enhance the customer's overall experience with the device. Most of our products come with innovative packaging and bundled accessories.
Globally, Micromax caters to a varied target audience having their focus majorly on the youth. Our overseas product portfolio is tailor-made to suit the needs and aspirations of our growing consumer base in the international markets. The company enjoys a market share of 8% in India and aims to achieve the No. 1 spot in the near future.
(According to Global Handset Vendor Market share report from Strategy Analytics end of Q2 2011).